Come July 30, ABS-CBN will unveil new digital channels.

Movie Central, Asianovela Channel, Jeepney TV, Myx, and O Shopping will be available via UHF 16 in Metro Manila, Rizal, Cavite, Laguna, Bulacan, and parts of Pampanga and UHF 36 in Metro Cebu.

This is seen as a response to Solar’s recent moves to make a profit off of DTT via their exclusive, subscription-only service through their Easy TV box and to respond to viewer requests to expand their offerings.

It was initally speculated ABS would use UHF 35 in partnership with El Shaddai’s DBS, but eventually decided to go their own way.

Unless our regulators take a firm stand on conditional access, expect DTT to be a new battleground in the ever-escalating feud between Solar and ABS-CBN at the expense of us, the viewing public.

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