With 72% of MM homes with DTT, it’s time to expand

A recent ABS-CBN News reports shows that as much as 72% of homes in Metro Manila have digitally-enabled TVs, i.e. those with set-top boxes or built-in tuners. With those figures, maybe it’s time to consider a massive expansion to the regions? 

Source: http://news.abs-cbn.com/business/10/04/17/72-in-metro-manila-watch-digitally-enabled-tv
In this article published by ABS-CBN News linked above, it shows that as much as 55% of homes without cable TVs have used their product ABS-CBN TVplus.

With these figures in mind, and with ABS-CBN hitting their targets (with 3.6 million boxes sold), ABS-CBN should probably start to consider setting up more markets for their TVplus, with the Metro Manila market becoming more saturated and other markets with digital TV presence (like Cebu, Davao, Cagayan de Oro, Bacolod, Iloilo, Baguio, surrounding provinces of Metro Manila) deserving more program choices.

The networks should set up in meeting the five-year period the NTC has given them to complete the transition, as more and more viewers being more aware and more regions waiting for their areas to be finally served, as digital TV offers clearer quality at par with cable or DTH compared with analog.

In this year alone, many developments have happened in Metro Manila. Light Network has  shut down its analog signal, Solar Entertainment increasing it power output, the MCGI launching their Truth Channel, a mystery channel appearing at channel 35, and the Iglesia ni Cristo-owned Net 25 and INC TV finally restarting digital broadcasts, while the regions are still stuck with ABS-CBN channels. 

In light of these developments, we should now start focusing in other markets and increasing coverage, it is much preferable if we meet targets in completing the transition ahead of schedule. 

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